What does linkbaiting mean in SEO?
The principle is to make the most of what is already on the site and use the right tools to bait (i.e., bait) users into taking the action you want them to take. Of course, one could argue that a brilliant text, along with interesting images colored to a catchy tune, is all that is needed. But could we increase our chances simply by using a surprisingly simple and clever lure? So let\’s look at some ways of linkbaiting, or lure (a nice Czech word).
Try online competitions.
Everyone has a sense of fun, and there is a very good chance that your website users (customers) are also human. That\’s why we are inundated with games, contests, quizzes, and similar hilarious things from all media. Why, because it works. If you can come up with a funny contest (game, quiz) on your topic,it will give your website, and thus your business,quite a boost. Of course, it is up to you to decide on the prize money and the terms of the contest. But always keep in mind that you want to incentivize your users (get them to register with permission to send commercial messages) and reward their efforts in some way, perhaps with a prize that is usually worthwhile. Especially if the contest is knowledge-based and multi-round, it will at least contribute to general education, not to mention that your site\’s (and your business\’s) SEO statistics
will be greatly improved.
Create appropriate text content.
Pretty pictures are half the battle, but text is important too. If your text is dry, difficult to read, and uninteresting, no one will read it. And most importantly, they won\’t come back to your site. Be more adventurous. Choose a more provocative style. Try presenting your field, which you think is the most serious field in the world, in an interesting way. If you succeed (and you have something to offer), your content may be shared on other sites (perhaps simply because it is interesting and entertaining), and most importantly, your users, readers, and customers will eagerly await your next piece of news. And that\’s probably what you want.
Create an appropriate online application.
]
Already in elementary school we learned everything not only from textbooks, but mainly by more or less successful examples and games of masters and mistresses. It is the same for customers. If at all possible, offer an application in the following style: something configurator, something calculator, or a fun game with your intended result. Something like this could be invented for any industry, and would function exactly like the “bait” in the second half of this article\’s theme. Of course, there are some areas where it would be more complicated. The principle is not to clutter your site with weak-willed ad shooters, but to enhance your presentation.
Support your site\’s content with video.
Just as photographs are salt to self-indulgent writing, videos are pepper and hot pepper. If you want a new roof, of course you\’ll read about it and look at shiny beavertails, but if you see a video explaining it, you\’ll probably find it fascinating. A video is just a moving picture, so why not up the ante and use a funny, short video?
Linkbaiting is not a science
.
Linkbaiting, like allSEO, is neither surprising nor new. Linkbaiting is an explanation of how your work, business, and creations should appear to the outside world. Give it a try.
.
